Kendrick Lamar and Dave Free Cover The New York Times Magazine

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The New York Times Magazine calls Kendrick Lamar the greatest rapper of his generation.

This powerful statement is part of the story the New York Times Magazine put together for Kendrick Lamar and his long time video guy Dave Free. K-Dot is getting ready to start a new chapter with his new label and multimedia company named pgLang. Dave Free is coming along with him and he has been in charge of directing and editing some of Kendrick’s best videos throughout his TDE tenure.

During the interview Kendrick discusses the Big Steppers Tour, becoming “Hood Beethoven,”Dave Free’s work ethic, not using Social Media and more. Check out the cover above and youc can catch the full storey HERE.

Mr. Morale & the Big Steppers is out now on Apple Music.